Our Common Purpose
Putting customer wellbeing at the heart of all we do.
Our Vision
With God’s guidance, AOX strives to be number 1 in every market which we serve.
Our Mission
Empowering Health: AOX goes beyond selling water purifiers by helping people achieve the pink of health through scientifically proven antioxidant water.
Building Community: Our goal is to create a like-minded community, making it possible for everyone to own an AOX for free.
Supporting Livelihoods: We aim to provide extra side income opportunities for those in need by encouraging efforts to grow our community.
Peace of Mind: Extended warranty, free maintenance, filter changes (every 6 months), and a free upgrade after 3 years – all for one low monthly price.
Our Core Values
Pursuit of Excellence
We strive for the highest professional standards in our work and aim to be the best in everything we do.
Customer First
Our customers are foremost in our minds all the time. We go the extra mile to exceed their expectations.
Concern for Staff
We value our staff and care for their well-being. We treat them with respect and dignity and seek to provide them with appropriate training and development so that they can lead fulfilling careers.
Integrity
We strive for fairness in all our business and working relationships.
Teamwork
We work with pride as a team to achieve success together.
Our Brand Story
Water is essential to life, but at AOX, we see it as the foundation for a healthier, more vibrant you.
Our journey began with a powerful vision: to unlock water’s natural power. A collaboration between our founder, Jeffrey Tan, and a leading Korean professor resulted in a proprietary 7-stage process using DDMI technology and natural mineral infusion. This innovative approach purifies water while preserving essential minerals, transforming ordinary water into a source of natural antioxidants. Jeffrey’s continuous innovation has been recognized with five Singapore Good Design Awards, demonstrating his commitment to excellence.
Unlike other brands that may make unsubstantiated claims, AOX is grounded in rigorous science. Independent lab results, including human cell and in vivo studies, support our claims, providing concrete evidence. This dedication to scientific rigor, combined with a commitment to customer care, has earned us 24 awards since 2009, including five consecutive years as Singapore’s Top Brand—a testament to the trust our customers place in us.
The transformative power of AOX is evident in countless stories, like that of celebrity Chen Xiu Huan. In 2012, her daughter suffered from severe eczema, resistant to countless treatments. After discovering AOX water, Xiu Huan witnessed a remarkable transformation in her daughter’s condition. Inspired by this life-changing experience, she became an AOX ambassador, sharing her journey to help others unlock the power of AOX water.
Trusted by thousands since 2009, including the Istana, the Prime Minister’s Office, hospitals, and countless homes and businesses, AOX is a symbol of quality and reliability, further validated by our CASETRUST accreditation.
We don’t just filter water; we filter out doubt. Choose AOX—choose a healthier, more vibrant you.
Our Journey in a Drop
Established in Singapore since 2009, AOX is more than just a brand—it’s a commitment to health, purity, and unparalleled service. Every drop of our water speaks of a legacy rooted in relentless research, customer-centric service, and a passion for wellness.
Natural Antioxidant Excellence
Our filters are a blend of nature and innovation. Sourced from the finest natural antioxidant minerals in Korea, they are the epitome of quality and effectiveness.
Trust, Certified
Our dedication to excellence is time-tested and recognised. With CaseTrust certification, we’ve always strived to maintain the highest standards in every endeavour.
Serving the Best
Our commitment to service is reflected in our clientele. Proudly hydrating large corporations, government agencies, hospitals, medical centres, cancer prevention societies, NGOs, and charities,
Proven Science for You
We are about real, tangible benefits. In-Vitro Lab tests of our water filters have shown a groundbreaking 72% increase in Fibroblasts – the very cells responsible for collagen production. Experience the rejuvenating power of every sip.
About Our Founder / CEO
The son of a provision shop owner, a former student in shipbuilding studies, our Founder/CEO, Mr Jeffrey Tan, said he was fortunate to have graduated at the time when the maritime sector was in the doldrums. He ended up switching his energy to IT, then found himself also getting into the business of supplying filtered water dispensers to corporate and household clients. His fascination with water got him to experiment with natural antioxidant alkaline water that led him to design his own filters infused with minerals he bought from South Korea. Later, he learned Dark Field Microscopy from a renowned German doctor that showed how this form of water could rid red blood cells of toxins and free radicals. Through this, he found the key to differentiating AOX natural filtered product from those of its competitors; which he was able to demonstrate its health benefits through blood sample tests before and after consuming AOX water. AOX received the top honour in Emerging Award category at the SME One Asia Awards, amongst many other prestigious awards between upon AOX.
SME One Asia AwardsSMU Talk On EntrepreneurshipFM Radio Interview
Voted No.1 Brand
