Our Common Purpose
Putting customer wellbeing at the heart of all we do.
Our Vision
With God’s guidance, AOX strives to be number 1 in every market which we serve.
Our Mission
Educate the public on healthy lifestyle by addressing:
Health Issues arising from free radicals
Steps to incorporate healthy living into one’s lifestyle
Health Benefits of Natural Antioxidant Water
Ensure our water solution remains affordable, easy to use and relevant
Build a network of support between AOX Ambassadors, businesses, communities, medical associations and health boards.
Our Core Values
Pursuit of Excellence
We strive for the highest professional standards in our work and aim to be the best in everything we do.
Customer First
Our customers are foremost in our minds all the time. We go the extra mile to exceed their expectations.
Concern for Staff
We value our staff and care for their well-being. We treat them with respect and dignity and seek to provide them with appropriate training and development so that they can lead fulfilling careers.
Integrity
We strive for fairness in all our business and working relationships.
Teamwork
We work with pride as a team to achieve success together.
Our Brand Story
Water is more than a necessity – it is the very essence of life.
Our journey began with a practical idea: to create a water filter formula that would not only remove impurities, but also enhance the natural health benefits of water. We poured our hearts and souls into perfecting that formula, and we are proud to say it has been patented and is trusted by thousands of satisfied customers.
Our mission to promote health and wellness is a never-ending one, that’s why we constantly incest in rigorous testing to prove and improve the genuine health effects of our natural antioxidant water. We stand at the forefront of innovation, always refining our products to enhance our customers’ wellbeing.
At AOX, we don’t just provide water; we provide hope, health and a better future. We believe that everyone deserves to feel their best, and we are committed to making that a reality.
Your wellbeing is at the heart of everything we do.
Simply put, AOX – A Healthier You.
Our Journey in a Drop
Established in Singapore since 2009, AOX is more than just a brand—it’s a commitment to health, purity, and unparalleled service. Every drop of our water speaks of a legacy rooted in relentless research, customer-centric service, and a passion for wellness.
Natural Antioxidant Excellence
Our filters are a blend of nature and innovation. Sourced from the finest natural antioxidant minerals in Korea, they are the epitome of quality and effectiveness.
Trust, Certified
Our dedication to excellence is time-tested and recognised. With CaseTrust certification, we’ve always strived to maintain the highest standards in every endeavour.
Serving the Best
Our commitment to service is reflected in our clientele. Proudly hydrating large corporations, government agencies, hospitals, medical centres, cancer prevention societies, NGOs, and charities,
Proven Science for You
We are about real, tangible benefits. In-Vitro Lab tests of our water filters have shown a groundbreaking 72% increase in Fibroblasts – the very cells responsible for collagen production. Experience the rejuvenating power of every sip.
About Our Founder / CEO
The son of a provision shop owner, a former student in shipbuilding studies, our Founder/CEO, Mr Jeffrey Tan, said he was fortunate to have graduated at the time when the maritime sector was in the doldrums. He ended up switching his energy to IT, then found himself also getting into the business of supplying filtered water dispensers to corporate and household clients. His fascination with water got him to experiment with natural antioxidant alkaline water that led him to design his own filters infused with minerals he bought from South Korea. Later, he learned Dark Field Microscopy from a renowned German doctor that showed how this form of water could rid red blood cells of toxins and free radicals. Through this, he found the key to differentiating AOX natural filtered product from those of its competitors; which he was able to demonstrate its health benefits through blood sample tests before and after consuming AOX water. AOX received the top honour in Emerging Award category at the SME One Asia Awards, amongst many other prestigious awards between upon AOX.
SME One Asia Awards
SMU Talk On Entrepreneurship
FM Radio Interview
Voted No.1 Brand
